Dozent(en): Prof. Dr. Michael Paul
The module part “Digital Marketing” provides insights into how digital has revolutionized the interactions between firms and customers and how digital offers powerful instruments along the customer journey. We will focus on the concepts, tools, and current trends of digital marketing that every marketer needs to be aware of and know how to apply to their business.
What are the main and most important content-related issues?
Customer Journey, Customer Experience, Online Display Advertising, Search Engine Marketing, Social Media, Content Marketing, Viral Marketing, E-Commerce, Platforms, Privacy, Performance Measurement, Artificial Intelligence, Smart Objects
- 21.02.2020, 09:00 - 18:00 Uhr
- 22.02.2020, 09:00 - 18:00 Uhr