Dozent(en): Prof. Dr. Lawrence Feick
This course is an introduction to marketing management and is designed to provide students with a broad background on the nature and scope of marketing processes. The course focuses on developing an understanding of key marketing concepts and then applying the concepts.
The areas of application include consumer products (fast moving consumer goods), business-to-business products, and services. The course will employ a variety of pedagogical methods including lectures, discussion, activities/exercises, cases, and a simulation.
The first deliverable is a group presentation of a case. Each person is assigned to one of four groups for the cases. (See the final two pages of the syllabus for group assignments and the evaluative criteria I will use for grading.)
The second deliverable is a simulation. We will play the simulation in groups – teams are groups of two or three. These groups are different than the groups for cases (see last page of syllabus).
- 08.06.2018, 09:00 Uhr - 18:00 Uhr
- 09.06.2018, 09:00 Uhr - 18:00 Uhr