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Dozent(en): Prof. Dr. Lawrence Feick
This course is an introduction to marketing management and is designed to provide students with a broad background on the nature and scope of marketing processes. The course focuses on developing an understanding of key marketing concepts and then applying the concepts.
The areas of application include consumer products (fast moving consumer goods), business-to-business products, and services. The course will employ a variety of pedagogical methods including lectures, discussion, activities/exercises, cases, and a simulation.
- 12.04.2019, 09:00 - 18:00 Uhr
- 13.04.2019, 09:00 - 18:00 Uhr