Innovation and Technology Management (MBA2020)
Dozent(en): Prof. Dr. Marcus Wagner
The module part “Innovation and Technology Management” provides insights into how innovation and technology are crucial for competitive advantages of firms. We will focus on concepts, tools, and current trends for managing innovation and technology that every manager needs to be aware of and know how they apply to their company.
What are the main and most important content-related issues?
Definitions, Appropriation of Innovation Rents, Success Factors, Fuzzy Front End, Disruptive Technology, Architectural Innovation, Lead User Method, Technology Assessment, Sustainability Innovation, Stage-Gate Processes, Technology Transfer, Open Innovation, R&D Cooperation
- 14.02.2020, 09:00 - 18:00 Uhr
- 15.02.2020, 09:00 - 18:00 Uhr